program

Course Overview

Asset-intensive sectors have become more technology-intensive over the years, and the pace of technological change within these sectors is accelerating. But how should an organization manage the development, deployment, and use of new innovations that are emerging within these industries? This course gives participants an awareness of how innovation and R&D happen within these sectors and, by teaching them how to apply a broad range of tools, shows them how they can get better results from their organization's innovation-related activities.


Learning Objectives

By the end of this course, participants will:

  • Develop an appreciation for the role of innovation in the success of asset-intensive firms
  • Understand the industry-specific challenges of R&D in asset-intensive sectors
  • Know how to be innovative even in economically challenging or turbulent business environments
  • Understand "open innovation," and know a few ways that they can become open innovators who successfully leverage innovations and good ideas from other organizations and industries
  • Know how to articulate the potential value of technologies to stakeholders, and to recognize the limitations of different valuation methods
  • Understand how innovation can help asset-intensive industries to survive and compete in a world that is increasingly focused on the environment
  • Develop an appreciation for how digital technologies like artificial intelligence, Big Data, cloud computing, Internet of Things, blockchain, etc. are changing the competitive dynamics of these sectors
  • Understand how/why dominant designs emerge in the marketplace, but not always (and the market conditions that typically give rise to each scenario)
  • Know how to connect your technology strategy to the larger strategic aims of your organization
  • Know how organizational designs impact innovation processes, thereby helping them to design organizations that are more innovative and successful in managing novel technologies
  • Understand tools and approaches for managing and tracking new product development and their organization's R&D portfolio

Course Content

The course is delivered over three days, and covers the following topics:

  • Role of innovation in the marketplace
  • Specific challenges of R&D and innovating in asset-intensive industries
  • Sources of innovation
  • Translating creativity into innovation
  • The types of innovation: radical vs. incremental, disruptive, etc.
  • Technology standards and design dominance
  • Timing of entry: first-mover advantage vs. fast-follower strategy
  • Aligning your technology strategy with your organization's larger strategic goals
  • Technology valuation tools for asset-intensive industries
  • Protecting innovation
  • Designing your organization and its relationships to maximize innovativeness
  • "Open Innovation" and strategies for collaborating with outside organizations
  • Managing your innovation portfolio: technology readiness levels and other tools
  • Frugal Innovation: What is it, and how can it be applied to asset-intensive industries?
  • How digital technologies are resulting in business model innovations that are changing the strategic contours of many industries—potentially including asset-intensive sectors
  • The potential "uberization" of asset-intensive industries—what changes are unfolding, and how can we prepare for them?
program

Who Should Attend?

This course is appropriate for anyone who is connected to the innovation-related aspects of their organization, who works in decision-making roles that are frequently impacted by the emergence of new technologies, or who wants to play a role in creating a more innovative environment within their business. No prior experience or training in this area is required for this course.

Daily Schedule

Each day will begin at 8:30 a.m. and end at 5:00 p.m., with one hour for lunch and three coffee breaks throughout the day.

Certificate of Completion

Upon successfully completing the course, a certificate of completion will be issued to the participant to officially confirm their Cambridge professional education experience.


Course Reviews
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By blending his deep industry experience and his research on tomorrow's technology trends, Dr. Perrons does a great job of unpacking this important subject.

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Dr. K. H. Leong

Group Technical Authority – Composites and Advanced Materials
PETRONAS, Kuala Lumpur

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This course should be compulsory for every technical manager in the petroleum industry.

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Dr. Víctor Ortiz-Gallardo

Head of Competitive Technical Intelligence
Mexican Petroleum Institute, Mexico City

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The delegates were impressed with the delivery of the course.

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Mr. Geevan Ramalingam

Training Specialist, Society of Petroleum Engineers
Kuala Lumpur, Malaysia

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The best course I have been to for a long, long time!

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Mr. Wade Bard

Development Manager, Santos
Brisbane, Australia

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Your Instructor

Prof. Robert Perrons

Prior to joining the Queensland University of Technology in Australia in 2011, Prof. Robert Perrons worked in a wide variety of roles and locations for Shell International's Exploration & Production division. He started his career in Shell's Strategy & Economics team in 1997, and then worked for several years as a production engineer in the company's overseas operations (offshore and onshore). He then left Shell for three years to work as an Industrial Research Fellow at the University of Cambridge, but re-joined Shell again in 2004 to become the company's Executive Coordinator of R&D.

He has a B.Eng. in mechanical engineering from McMaster University in Canada, a Master's degree in Technology & Policy from the Massachusetts Institute of Technology (MIT), and a PhD in engineering from the University of Cambridge, where he was a Gates Cambridge Scholar. Rob was named as a Fulbright Scholar in 2020, serves as a board member on several clean energy technology startups around the world, advises the Australian Government as a member of its Expert Network on matters related to innovation and emerging technologies in the energy and resource sectors, and is a member of the United Nations Expert Group for Energy and Resources. He developed the United Nations SDG Academy online course titled "Managing Innovation in the Extractive Industries"-introduction available here.

Professor Perrons Delivering a Keynote Address at United Nations "Resource Management Week" Conference, Geneva, April 2023

Professor Perrons Delivering a Keynote Address at United Nations "Resource Management Week" Conference, Geneva, April 2023

Course Details
Price:
£2,950
excl. VAT

£2,950 excl. VAT per participant for the three-day course. Price includes coffee, refreshments, and lunch for all three days. All travel, accommodation, and visa-related expenses and arrangements will be directly paid for and managed by the participant.

Date:
June 30 - July 2, 2026
Event Venue
The specific location of the course will be disclosed after registration, but is only a short walk from the Graduate by Hilton Cambridge hotel, the recommended provider of accommodation. The course venue is nestled within the heart of the historical Cambridge city centre.